The Website Marketing Process

Website marketing (Search engine optimization) like sales is a process, as opposed to a quick fix or overnight sensation. The kind of results you have a right to expect from your SEO (Website Marketing) company include a marked improvement in your site’s search engine rankings, a corresponding increase in qualified traffic, and a quantifiable call to action. In order It usually takes between nine and twelve months to achieve these results.

Like sales, website marketing  is a process.  What it is not is a quick fix, a one size fits all, or a one and done. The kind of results you have a right to expect from your website marketing company include a marked improvement in your site’s search engine rankings,  a corresponding increase in qualified traffic, and a quantifiable call to action.  It usually takes between nine and twelve months to achieve these results.

The website marketing process can be broken down into six concurrent phases, with each phase consisting of  multiple steps.

The six major phases of the website marketing process:

  • Positioning
  • On-page Optimization
  • Content Development (Press Releases, Articles/Web pages, Video, Blog Posts)
  • Link Building
  • Social Media Marketing
  • Reporting

We will explain the individual steps required to implement each of the six concurrent phases, keeping in mind the ultimate goal, a quantifiable increase in qualified website traffic that converts, or in other words, takes action.

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