The Publishing Phase: Content Development
During the website marketing publishing phase our experienced professional copywriters create, publish and distribute keyword based press releases and articles.
Write and Distribute a Press Release
One of the best and fastest ways to improve the credibility of your website is by carefully writing and distributing a press release. It’s important to note, however, that in order for a press release to be accepted, it must actually be newsworthy, for example, a launch or event. Your press release will be distributed to digital media outlets, including Google News, Yahoo News, and Bing News.
Keyword Enriched Articles to Publish on Your Website
Writing and publishing quality articles also helps build the credibility of your website, leading to faster and more frequent search engine spidering and ultimately to higher rankings. After your site has been spidered and indexed, you will begin to see it listed in the natural or organic search engine results.
After the initial keyword-based article has been published on your site, you’ll want us to research more keywords and write and publish more articles. The more content-rich your site is, the more traffic it will attract, so it makes sense to update your content on a regular basis.
Submit Your Articles to Article Directories
Article marketing is another great way to build both credibility and link popularity. It gives your site life-time links built the way search engines like them to be built, while attracting qualified prospects at the same time. Although there are literally hundreds of article directories, in order to maximize both click-through traffic and link value, we submit your articles to the top two, Ezine Articles and Amazines.
Read more about article writing and distribution for new websites or blogs.
Setup and Install Your Business Blog
Business blogging is an excellent way to capture the attention of your prospects, the search engines and even the new social media sites. Before any attention grabbing can take place, however, we work behind the scenes to get your business blog started on the right track by selecting and setting up the right URL, hosting, blog software and plug-ins.
WordPress Blog Set-up, Installation, & SEO
The importance of choosing the right blogging software from the beginning cannot be overstated. We choose WordPress for the following reasons:
Almost everyone that moves from one blogging platform to another seems to be moving away from one of the others to WordPress.
WordPress can be installed on an external web server, while most of the others require hosting with them.
WordPress has an impressive list of plug-ins that just about puts your blog’s SEO on automatic pilot.
Install Plugins to Add Functionality and Improve Search Engine Friendliness
We also choose and install the right Word Press plug-ins to add functionality and make your new blog search engine friendly. A plugin is a software module or component that adds a specific function to a larger system simply by plugging into it.
Read more about the Ten Must-Have WordPress Plug-ins we recommend and install.
Train Your Employees to Write and Publish Optimized Blog Posts
The more your blog is updated with quality content, the more successful it will be, so we train the future bloggers for your company to write and post on a regular basis and keep you informed and up-to-date with regard to all the latest blogging strategies, technologies, plug-ins, and techniques – including promoting your blog with social media marketing.
Write and Distribute a Press Release Announcing the Launch of Your Blog
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