What is SEO and Why You Need It?
You could be missing as much as 75% of your target audience if your website is not ranking high in the Search
Engines. SEO is the only way to reach that percentage of users. Outsourcing to an SEO specialist company saves
both time and resources and generates higher returns when compared to in-house SEO or pay-per-click.
If you don’t take advantage of SEO, no doubt your competition will!
Stats originally by
http://www.slideshare.net/verticalleap/why-you-need-seo
http://www.vertical-leap.co.uk/
If you happen to be the owner of a small business, or for that matter any business, and you’ve been wondering what all the fuss about SEO is over, you’ve come to the right place. In this post I’ll explain in plain English what SEO is and why your business needs it.
Starting at the absolute beginning, SEO, of course, stands for search engine optimization, which according to Wikipedia, is “the process of improving the volume or quality of traffic to a website from search engines, via natural (also called organic) search results.”
Organic search results in Google, for example, are the free results you find in the white background in the center of each search results page. They are located directly below and to the left of the pay-per-click ads, which, of course, are the paid ads in the blue background at the top and on the right.
There are two kinds of SEO: What you actually do on your web pages to improve your search engine rankings, logically called on-page SEO and what you do off your web pages, commonly referred to as off-page SEO. Both On-page and Off-page SEO are explained in detail on this site.
Top Ten Reasons Why Your Business Needs SEO
91% of Internet users use Search Engines to navigate the web.
American Internet Users Survey
85% of Internet users use Search Engines to find suppliers and products.
Georgia Institute of Technology
75% of all clicks are made on organic Search Engine listings.
Enquiro Did-it, Eye Tracking Research
85% of all commercially natured search referrals are generated by organic rankings.
Jupiter Research
The majority of Search Engine users believe that companies whose websites are returned at the top of the search results are the top companies in that field. IProspect | Jupiter Research
The only two ways to target the 75% of Search Engine users who prefer/click on organic natural listings compared with sponsored or pay-per-click are luck or search engine optimization (SEO)
If you want to rely on Search Engine Optimization and not luck, there are only two options: Do it yourself or outsource to a specialist company with expertise in SEO.
Companies who outsourced their organic Search Engine Optimization to a Search Engine Marketing firm received a higher ROI than from paid search advertising.
IProspect | Jupiter Research
You could be missing as much as 75% of your target audience if your website is not ranking high in the Search Engines. SEO is the only way to reach that percentage of users. Outsourcing to an SEO specialist saves both time and resources and generates higher returns when compared to in-house SEO or pay-per-click.
If you don’t take advantage of SEO, no doubt your competition will!
Stats provided by UK SEO firm Vertical Leap.
