Wordstream Integrates Keyword Research Tool With Google Analytics & Adwords
In a press release this morning Wordstream, Inc. announced the integration of its keyword management solution with both Google Analytics and Google Adwords.
Wordstream founder and VP of Product Development, Larry Kim stated that “while your own web analytics data reveals how people are actually finding and converting on your site, Wordstream’s new features enable our customers to aggregate real, paid, and natural search data alongside keyword tool estimates and other brainstormed keyword ideas into one integrated dashboard.
You can sign up for a free trial account on the Wordstream website.
After you sign up, activate your account, and log in, the first screen you come to requires that you log into your Google Analytics account and verify your Google Adwords account.
According to the trial version, linking your Google Analytics account creates a continuous flow of referral data and allows Wordstream to make profit-driving suggestions based on the actual needs of your clients. Linking your Adwords account allows you to automatically push the changes you make in Wordstream directly to your Adwords account, saving both time and money.
The integration with Google Analytics means that the keywords you research in Adwords will be based on actual keywords that people are searching to find your site. That in itself makes the keywords entered into Adwords more relevant, reduces guesswork, and eliminates the need to input your keywords into Adwords manually.
